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Curiosity Pays
Good decisions usually start with a good question. This is where Onnova’s advisors explore the questions behind growth, finance and performance: what is really driving the numbers, what options are worth a closer look and what tends to get missed.
Expect clear thinking, practical examples and ideas you can put to work. Curiosity pays, and so does knowing where to look.
Signals & Perspectives


Can Your Family Business Run Without You?
When every key decision waits for the founder, growth slows and continuity is at risk. This briefing sets out how family businesses can clarify authority, separate family, ownership and management decisions, strengthen financial visibility and prepare succession, starting with a focused 90-day programme.

Onnova Research Team
2 min read


AI Is Stealing Your Customers
AI is reshaping how customers discover, compare and choose businesses. Three priorities to stay visible, relevant and competitive in the AI customer journey.

Onnova Research Team
1 min read


Growth Is a System. Build Yours.
How strategy, pricing, sales, customer experience, operations and finance connect in an eight-step system for profitable, cash-generative business growth.

Onnova Research Team
1 min read


You’re Watching the Wrong Competitors. Here’s How to Win.
A seven-stage approach to competitive intelligence: redefine the market, understand customer choice, map profit pools and turn insight into advantage.

Onnova Research Team
1 min read


Turn Ambition into Growth | Meet Onnova
How Onnova connects corporate strategy, commercial excellence, market expansion and financial performance to help leadership teams turn ambition into growth.

Onnova Research Team
1 min read


Barcelona and the Next Phase of Tourism Growth
Barcelona’s tourism policy reflects a challenge facing many successful destinations. Visitor demand remains strong, but pressure on housing, infrastructure and neighbourhood life makes continued expansion harder to accommodate. The question is how to sustain tourism’s economic contribution while managing the costs that come with it. In 2025, Barcelona welcomed approximately 16 million tourists. The Barcelona Tourism Observatory estimated the direct economic impact of their sp

Kadir Burak
4 min read


Luxury’s Uneven Recovery: Growth Quality, Distribution Economics and Consumer Polarisation
Luxury companies reported markedly different results as the sector entered the final quarter of 2026. Gucci remained under pressure, Hermès continued to grow at a slower pace, and Prada’s acquisition of Versace accounted for much of its reported expansion. Currency movements, store closures and changes in distribution also affected the figures. Taken together, the results offer limited evidence of a broad recovery in consumer demand. Comparing performance requires care with r

Emre Oguz
3 min read


Digital Advertising Has Never Been Bigger. So Why Does It Feel Broken?
Follow the money and digital advertising looks unstoppable. US internet advertising revenue reached $294.6 billion in 2025, up 13.9 per cent, despite a calendar without a Summer Olympics, men’s FIFA World Cup or US presidential election. Europe’s market added €12.5 billion to reach €131.1 billion, an increase of 10.5 per cent. Globally, Google generated $294.7 billion in advertising revenue, while Meta reported $196.2 billion, equivalent to 97.6 per cent of its total revenue.

Emre Oguz
7 min read


The Authentic Salesperson: The Psychology of Trust in Modern Selling
Customers rarely assess a sales conversation on facts alone. They also try to understand the person in front of them. Does this individual understand my situation? Are they genuinely interested in solving the problem? Will they tell me when their solution is not the right one? These judgements are often formed before the proposal, pricing or technical discussion begins. Tone of voice, the quality of the questions, the willingness to listen and the consistency between words an

Emre Oguz
6 min read


The Growth Gap: Why Good Strategies Fail in Execution
Growth stalls when ambition is not translated into clear choices, committed resources and coordinated action. Most companies are not short of strategy. They have plans to enter new markets, strengthen customer relationships, launch products and accelerate digital growth. The analysis is usually sound and the ambition convincing. Yet the expected growth often fails to arrive. Poor execution is the familiar explanation. It is also an incomplete one. When a strategy cannot be tr

Emre Oguz
6 min read


Scale or Fail: The Main Lessons from the Africa CEO Forum 2026
The Africa CEO Forum, held in Kigali on 14–15 May 2026, delivered a direct message: African companies must grow beyond national borders if they are to compete in a more fragmented global economy. The theme, “Scale or Fail: Why Africa Must Embrace Shared Ownership,” reflected the challenges facing the continent. Development assistance is declining, international capital has become more selective, and major economies are increasingly protecting strategic industries. In this env

Onnova Research Team
6 min read
Sharp observations. Meaningful perspectives.
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